Business development requires keeping up with the times, so employees of the Litana group, whose daily activities are associated with working with clients and participating in negotiation processes, were invited to a two-day training course according to the following program:

Day 1 (MANAGING THE SALES CYCLE): the system approach to sales (workshop), basic tools for analyzing the sales cycle (workshop), where to invest your time? Categories of deals (business case study and group work), work with objections of clients (workshop).

Day 2 (INFLUENCING AND BUILDING TRUST IN NEGOTIATIONS): the basic principles of effective communication in sales (workshop), effective sales techniques in the B2B segment and their main differences (workshop), effective negotiations; negotiations for the "advanced negotiators": dealing with complex issues (workshop).

According to colleagues, the first day was devoted to introducing, repeating, and testing our knowledge of sales. The second day of the training began with participation in real business cases that required coordinated teamwork, motivation, and energy to achieve an effective negotiation result.

The training was well-received by colleagues. The Sales and Business Development Manager notes: "I highly appreciate the opportunities to gain new knowledge. The training is not only a tool to improve the skills and opportunities to look at working situations from a different angle, but also an investment of management in personnel, an additional motivational bonus. We had a great opportunity to use the knowledge we gained in preparation for client visits; this knowledge will be very useful for developing different negotiation strategies depending on our goals."